There’s a factor you do not see excessive dated web content on online search engine results pages (SERPs). Search engines like to maintain points fresh, as do most of the people using them, as it turns out. I do not know about you, however I’m not too likely to click on a search engine result when I see that it was released greater than a year or two in the past.
However what should you make with your own outdated web content? Should you just junk it and set up redirects to brand-new pages? Get rid of it altogether? Not so fast. Right here are five methods to repurpose your web content to drive Search Engine Optimization positions.
- Audit Existing Content To Identify Candidates For Repurposing
I like to begin with an easy workout: Evaluation the leading 10 natural touchdown web pages for your domain name, which you can easily pull up via Google Search Console, Google Analytics or an additional web traffic and SEO device, such as those provided by Moz or SEMrush. Do your top 10 web pages line up with your present positioning? Are these web pages ranking for keywords that you’re currently targeting?
Just by asking these inquiries, you should be able to identify possibilities to upgrade existing content with new information and also media, to consolidate write-ups and also to maximize for your most current target key words checklist.
- Add Repurposed Material To Your Editorial Schedule
It’s not likely that you’ll discontinue releasing new material, of course. But think about taking items of older material, breaking them up into updated pieces as well as publishing them at a regular tempo. I call this the editorial schedule hack.
For instance, if you’re releasing new post every two weeks, you can republish your upgraded or repurposed content on the off weeks to preserve a lot more aggressive as well as extensive content schedule, which indicates to internet search engine that you have a constant circulation of appropriate as well as authoritative content.
- Obtain More Out Of Your High-Performing Material
Remember those write-ups or web pages that are recording one of the most natural search phrases or driving one of the most natural traffic, click-throughs and impacts? Take into consideration repurposing this content right into smaller absorbable styles and also media, such as infographics with specialized touchdown web pages, short video clips or other aesthetic web content.
And here’s the twist: You can maximize these smaller repurposed items to target longer-tail variations of the core keyword phrases that the high-performing content is currently capturing. It’s a sneaky means to create a cluster of web content that targets as well as places for a wider pool of related keyword phrases and also, preferably, catches more organic website traffic therefore.
- Publish Blog Content To Tool Or LinkedIn
I’ve seen several of our customers have SEO success by taking existing blog site web content as well as rather essentially copying and also pasting component or all of it into an article on Tool or LinkedIn. They republish the material there with an approved web link back to the original post. This is a low-effort method to expand the reach of content onto a network with an established audience.
Through these networks, the web content can also be emerged in public online search engine results. Simply ensure to provide the original web content a chance to get indexed by online search engine before you republish it.
- Keep Your Foundation Material Pieces On Factor
You likely have existing material that is unfailing and fetches a lot of natural perceptions, keyword rankings as well as clicks, right? Review as well as revitalize this web content every so often. See to it is correct and that all links are functioning.
Seek possibilities to upgrade this content with new information or study, or to add links to brand-new material of your own that has been released because the post concerned first went real-time. Possibly you can bring a featured snippet. You can additionally keep this web content in your social networks turning as well as remain to construct backlinks to it so it maintains assisting your SEO rankings.
What concerning web content that can’t be repurposed? I advise doing away with web content that’s simply negative, unreliable, old or unable to be upgraded to straighten with the direction you’re presently going. Though this can be a tedious workout, it can assist you do a couple of points: prevent unnecessary or outdated web content from mirroring poorly on your brand, and also get a full lay of the land so you know what material you have out there. This procedure can certainly disclose prospects for updating or repurposing to which you can use the previous 5 methods.